Liberty Mutual | Iconography

Part of Liberty Mutual’s re-brand, circa 2017, involved building an icon set. I took a small set of about 10 icons and grew them into a comprehensive set of 300+ icons representing an ever expanding list of topics ranging from car insurance to community giving. The resulting icon set permeated Liberty’s brand, and is a simple and straightforward way of communicating. Today it is hard to find a piece of Liberty collateral that doesn’t include an icon from this original set.

Icon Design | Brand Development